Marketing Production QR codes

What’s a QR code?
QR stands for quick response and is a square barcode that makes getting URLs, SMS (text), contact information or location coordinates onto a phone–fast. With a barcode scanner app installed, point your phone’s camera at the code to read its contents.

Free QR Code readers (Go on line and or app store)
i-Nigma; Quickmark; Optiscan; Neo Reader (BlackBerry)


How can you use a QR code?
* Eliminate your business card, or at least begin to phase it out by putting a QR code on your printed and electronic materials (easy on paper waste)
* Include a QR code in your next presentation (yes, as a slide) and link to your contact information
* Google is a QR advocate. Their “Favorite Places” campaign puts QR codes in the windows of local businesses that point to their online listing page.
* Put a QR code on a t-shirt and use as part of a teaser marketing campaign or as a conversation starter at networking events
* Have an upcoming conference display? Include a QR code on your presentation board and/or on your handout materials.
* Putting together a conference? Include a QR code on attendee badges to make exchanging contact info easier.
* Change your avatar to a QR code (for a short time).

Where could QR Codes be used?
* The back of your business card.
* Your brochures and other marketing materials.
* The sides of your trucks and trailers.
* Product tags and packaging
* Convention and event nametags
* Restaurant menus
* Event ticket stubs .

What could QR Codes link to?
* Installation instructions
* Sources for replacement parts and service
* Directions to your business
* The process for hiring your professional services
* Valuable coupons and special offers
* Recommendations for complementary products and services
* Free downloads
The possibilities are unlimited. All you need to create a QR Code is a digital link.

The Future of QR Codes
The potential for QR Codes is limitless. Google has already incorporated them into their Google Places. They now provide local businesses with a sticker to place on their door that when scanned, leads to the website of that business.
These codes can be easily scanned through glass windows or doors. And it only takes a few seconds.